You know that humans are born story-tellers, right? We store information better if it is a story. We use the story to communicate. But, is the story you tell what you want to tell?
Research has shown that stories are the way we prefer to organize and communicate our life experience. We learn things, we grasp what we’ve learned, and we remember when using stories.
What does this have to do with you?
A story is a way to hold facts together. To make them make sense.
In the human landscape, our worlds are stories, not atoms and other particles.
Your brain seeks patterns naturally. You make a story out of events. You do this to infer relationships and interconnection. Your mind always seeks an underlying relationship. And, when done, your inner self goes: “Aaahhh! It is done, finished. I can put this away.”
By establishing the story line, you go right ahead and cherry-pick information. You use the stories to shore up the beliefs you’ve come to squirrel away.
The dark side is that you become blind to anything that challenges your beliefs.
You are the story you’ve built about what your life means, about yourself. You are the story, in life, on the job, in your business. Is it the story you want to tell?
What’s your current story?
Claire Booth Luce was concerned about JFK being too scattered in what he wanted to accomplish. So she told him: “A great man ([sic] or woman) is one sentence.”
Abraham Lincoln’s one thing was to preserve the Union and free the slaves. Franklin Roosevelt’s was to lift the nation out of the great depression and later, win WWII.
Let me ask you: what is your sentence?
Perhaps it is: “I raise two children who become happy and productive adults.” Or: “I help many people grow to become who they really are.”
Is the story you tell the one you want to tell? Ask yourself the question: What’s my one-sentence story?
Human stories are all about emotion
Emotion moves mountains.
Every encounter with another is a short story with a beginning, a narrative, and an ending. That little story builds a memory. A memory that lingers and gets added to your big story.
Each part of you (your life, your job, your business) is a story. Your brand, business or personal, is the essence of that story.
Your memories are very selective. No matter what the event or how long the contact, you form your views and make evaluations based on two things:
- The most intense moments
- The last moments
So, what’s the take-away?
Look at your current story, particularly around money and affluence. What is serving you now? What is not?
Think of what you want to change.
Plan what your new story is to be. Plan it thoroughly, all the way through to the end. Don’t miss a thing.
Then, make sure your new story is memorable, compelling, and emotionally engaging.
And, so do endings.
You learn best when your right brain, the emotional you, your left brain (your reasoning, logic) all work together in tandem.
And others learn from you when you tell your right story. Ask:
What’s your promise?
Who are you going to be?
What story is your brand telling?
What are your thoughts? Leave me a comment below, won’t you?
Warmest hugs to you,